Press Release :-
3-Day Mega Media Conference Opens
“Spirituality in Action – Key to Social Transformation” – Prof. M.S. Acharyulu
Abu Road, Sept. 17th:
Central Information Commissioner, Prof. M. Sridhar Acharyulu said that there is an urgent need for processing of information to knowledge and knowledge in turn to spiritual wisdom in all the walks of life especially in the field of mass media to bring about positive changes in peoples’ life and society.
He said this while inaugurating a 3-day National Media Conference on “Spiritual Wisdom for Social Transformation – Role of Media” organized by the Media Wing of Brahma Kumaris Organisation’s Rajyoga Education & Research Foundation at their Shantivan campus here today.
Prof. Acharyulu said that in spite of modern day media’s deliberate tilt towards sensational, titillating and negative news, dedicated columns, audio visual space and time slots are increasingly being ear-marked for target audience by even mainstream print and electronic media of different kinds and categories.
He further said that while Pulitzer Award Winning Photo of a naked and semi-naked children running away from bombardment could change Nixon’s mind to stop Vietnam war in 1972, another Pulitzer Award winning photo of a girl child scrambling for food (near a Refugee camp in a drug addict Sudan) and a vulture in waiting for eating the girl child depicted the pathetic picture of tussle between human values and media professional values.
He said that at this juncture, conflicts of media values and interest, what comes to our rescue are innate wisdom in action that are righteousness, good conduct, honesty and integrity of character especially in life and profession of journalists through regular practice and promotion of spiritual values, Rajyoga meditation, simple and healthy lifestyle.
Blessing the inaugural session with her words of wisdom of Rajyogini Dadi Ratan Mohini, Jt. Chief of Brahmakumaris urged the participating media professionals to work for promoting peace, health, harmony and happiness in self and society through practice of spiritual knowledge, meditation and universal values.
Mr. Basav Raj Patil, Member, PM of India’s Economic Advisory Council speaking as Guest of Honour said that the decline of values mass media after 1992 globalisation, has become the cause for concern. He said that moral and spiritual principles should guide and regulate our character and conduct including that of mass media.
While Prof. Kamal Dixit, National Coordinator, Society of Media Initiative for values in his key note address stressed on the urgent need for media professionals to be guided by inner conscience and powers through the practice of divine meditation; Prof. Sanjeev Bhanavat, H.O.D., Mass Communication, Rajasthan University called for combined efforts on the part of audience, journalists and civil society to combat the onslaughts of commercial , cultural and linguist challenges posed by modern corporate media.
Chairman, Media Wing & Multi-media, Chief of Brahma Kumaris, Rajyogi B.K. Karuna in his welcome address earlier urged media not to become subservient to external forces of worldly powers and privileges, but to be solely guided by their inner instincts, intuition and conscience with the help of Brahmakumaris’ teachings on Spirituality, core values and Rajyoga meditation to build better life and society.
At the end, Brahmakumari Hemlata, Chief coordinator, Indore zone services of Brahma Kumaris conducted mass Rajyoga meditation for hundreds of media participants while B.K. Shantanu, H.Q. Coordinator of Media Wing offered vote of thanks.Mr. Raju and his cultural troupe from Bangalore presented value based songs and group dance.